You Are The Writer/Performer!

It’s not easy being on display all the time unless you love what you do. And you do. So being on camera is just part of the gig for you.

Looking your best is a concern, but it doesn’t hold a candle to your mad attention to detail in your scripts. It’s got to be clear, compelling and strike the right tone with your tribe. Otherwise it’s not worth your time.

You might even shoot a script, then see it in editing, throw the whole thing out and start over fresh. That’s the kind of ferocious obligation you feel to your mission.

And if you just write articles, that would be enough. But as you’ve chosen video, you have a choice to make. Can you be satisfied with a simpler, yet clean level of production quality, or do you need to hire someone to shoot greenscreen for you?

See, it’s not that you can’t do it yourself. You’re plenty smart enough. It’s just that you don’t naturally think that way. But your score indicates you could if you really wanted to.

While it’s true that video is pretty advanced technology, and the more capable, the more difficult it is to master, even the most rudimentary video technologies (like phone cameras) are pretty amazing right out of the box.

So you can get startlingly good results while you learn. And if even that is too much to contemplate, hiring a specialist is pretty affordable these days, especially if you know what you want.

If you're budget-challenged, you might spend some time developing a simple system for shooting and editing that didn’t tax you each time you went to make a video.

That way you can focus more of your attention on the message, and each shoot will only consume the amount of time it takes to read the script.

By the way, there are two major ways people put themselves on video today. The first is to read a script they’ve written, either on or off-camera. The second is to just talk extemporaneously into the camera.

Both approaches can work. People who start with the improv approach sometimes “graduate” to the written approach, but either approach can work. 

You might also spend some time on building an authority-based distribution system for your completed videos, so they go in the right place and get in front of the right people, with the right calls to action.

Those are goals worthy of your skills. 

I'm going to send you some guidance on this starting today. It always helps to get more clarity so that you can gracefully side-step the blocks that have been holding you in place.